Labor Law Guy

Personnel Concepts’ Letter Not Out of Compliance?

Posted in Federal Labor Law, Random Musings, State Labor Law by laborlawguy on March 17, 2009

Personnel Concepts uses a slick mailer that tends to put the fear of Uncle Sam in its recipients, and it thus elicits strong reactions, some positive, some negative. Observers in the blogosphere have termed PC’s Final Notice too “tricky” or “deceiving” and even “out of compliance.” The latter is a cute take on words since the company’s business is helping other businesses stay in labor law notification compliance.

But at least one marketing hancho finds the Final Notice “brilliant” for what it accomplishes. The person never reveals his or her name but goes to great lengths with legal disclaimers. So the site all looks quite on the up and up.

The site is called Eyeing Marketing, and here’s what it says about Personnel Concepts and its marketing letter:

So I read the entire letter, which seemed like it came from the government (even though it wasn’t, but you get the point) telling me about the laws and the reasons why I needed to purchase the Massachusetts and Federal Law Posters from them, etc.   This damn marketing piece is BRILLIANT.  Personnel Concepts was able to design a piece and incorporate the “fear factor” very well into their promotion…..BRAVO!!!

If you’ve never gotten a copy of the Final Notice, you can read it here.

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4 Responses

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  1. Alfredo Gonzales said, on March 20, 2009 at 12:34 pm

    This guy is hilarious. I love his take on the whole piece and how effective it is. He sounds like a pretty intelligent guy with a good deal of marketing background. Now only if the people that read the mail they got from Personnel Concepts could make the determination that Personnel Concepts is not bad it’s just good marketing. Those of us that are intelligent appreciate it more. I definitely have to say bravo myself.

  2. Charmaine said, on March 24, 2009 at 8:35 am

    Thats great. It’s nice to see people can find the humor in marketing. Personnel Concepts isn’t a bad company. People just don’t like how they convey their message. That doesn’t mean it’s wrong it just means YOU DON’T LIKE IT. If I was Personnel Concepts I would keep on putting it out there. No sense in stopping a good thing for a good purpose.

  3. Don Beard said, on March 27, 2009 at 11:36 am

    I’m not where people get the idea there is something wrong with this marketing piece. Obviously it’s not out of compliance because they are still being allowed to use it. The world is filled with deceptive marketing pieces with legitimate offers. So what. If Personnel Concepts uses this for marketing let them be and when you get it, if you don’t like it, throw it away.

  4. Jacob R. said, on April 1, 2009 at 4:32 pm

    For marketing personnel I could see the kicks they would get out of this. Though the average joe probably thinks it sucks. If there could be a balance of both then we would be off to a great start. But having a great agressive piece typically means someone is going to get mad about it and those are the things that stand out. Personnel Concepts definitely hit a home run on this piece. I would be sad if they got rid of it. It will definitely be timeless piece.


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